Copy of Privacy Policy

Last Modified: February 12, 2021


LuBlueLu is an ecommerce retailer serving customers in areas such as health and fitness devices, home improvement devices, consumer electronics, smart household devices, etc. LuBlueLu (referred to in this policy as “LuBlueLu” “we,” “us,” “Company”, or “our”) is committed to respecting your privacy. Therefore, LuBlueLu wrote this privacy policy to describe the types of personal information we may collect from you or that you may provide to us, how we use your personal information, how we protect it, when we may disclose it, and how we afford you rights regarding your personal information.

This policy applies to information we collect:

  1. On our website.
  2. When we use phone, email, postal mail, text messages, or other forms of electronic communication to communicate with you.
  3. When you access and post information on our social media sites.

LuBlueLu have social media accounts on Facebook, Instagram, Twitter and YouTube.

Personal Information We Collect

We market and sell our electronic products to adults 18 years and older. LuBlueLu collects information from those who communicate with us, website visitors, and (together with a partner) from website visitors that become customers. LuBlueLu also collects information from its social media pages.

Information Collected Via Communications

We may collect information from individuals that submit information to us using phone, email, live chat, and postal mail, including name, phone number, email address, postal address, and voice or message content.

Information Collected from Website Visitors

LuBlueLu collects some categories of information from website visitors automatically, as described in this section.

Information Collected from Visitors Generally

We may collect the following information about website visitors (on an aggregate or individual basis):

  1. Visitors’ Internet protocol addresses
  2. Locations of visitors
  3. The MAC address of visitors’ devices
  4. Information from cookies (see Cookie Policy below)
  5. Web browser users are using
  6. Operating systems used by visitors
  7. Key words or search terms used by visitors to find our website
  8. How many visitors view the website or specific pages on it
  9. Internet activity information showing how visitors view and use our website, including a history of what pages and products they browse, the search terms they put into the website, and what they click on

We maintain records of those interested in our company who use the live chat feature on the website to communicate with us.

We use Google Analytics, which is a service of Google LLC. Google Analytics allows us to gather the above information about our website’s users.

Cookie Policy

Cookies may be automatically used to collect specific information from a computer or mobile device that accesses and navigates through the LuBlueLu website over time.  Information collected by cookies may include information to help improve and customize the content or layout of the website.

A cookie is a small text file that websites save on a computer’s storage device when a website is visited. Cookies cannot be used to run programs or deliver viruses to the computer or mobile device accessing the LuBlueLu website. Users can establish or change their browser settings to refuse cookies. Nonetheless, refusing cookies may interfere with the full functionality of the website and limit the user experience.

Please see our cookie policy for further details.

Information Collected from Users and User Devices

Information Collected in Connection with Purchases

When purchasing products, we ask customers to provide the following categories of personal information for their account profile on LuBlueLu website:

  1. First and last name
  2. Mobile number
  3. Email address
  4. A user-selected password
  5. Postal address (shipping and billing)
  6. Payment information
  7. Date of birth

We maintain a purchase history of the products you have purchased.

Our electronic commerce site collects payment card or banking information to complete product purchases. Nonetheless, payments are processed by or payment service provider, PayPal and Stripe. Accordingly, we do not have access to your payment card information.

When creating a profile, we may also ask if you would like to receive our newsletter and other marketing communications. If you check the box to receive such communications, we use the email address in your user profile to send these communications.

Information Collected Via Our Social Media Pages

When you post information on our social media pages on one of the social media platforms, we will be able to view the content in your post (e.g., text, photo, audio, or video). We will also be able to view your username and information that you record on your profile on that platform.

Personal Information Uses

We may use any anonymized or aggregated data that incorporates or is derived from your personal information (which is not itself personal information) after you update or delete it; however, we will not do so in a way that identifies you personally. Otherwise, this section describes the uses for the personal information we collect.

Uses of Information Collected Via Communications

We use personal information in your communications to communicate with you and respond to your requests, comments, or questions.

Uses of Information Collected from Website Visitors

We use information collected from website visitors to:

  1. Improve our website quality, reliability, and responsiveness
  2. Improve users’ experience using the website
  3. Identify problems with our website
  4. Understand our customers’ preferences

Uses of Information Collected from Users and User Devices

Uses of Information Collected in Connection with Purchases

We use contact information and payment information you provide on our electronic commerce website to provide you the products you order, obtain payment for our products, and provide customer support. For website account information, the applicable application partner uses your email address and password to provide and control access to your online account. The application partner’s support team may assist you by resetting your password or updating your profile information.

If you have opted to receive our newsletter and other periodic email communications, we will send you our newsletter and other marketing communications. Also, we track purchase history to understand our customers’ preferences, plan for future sales, and understand overall demand for our products.

Uses of User Data

When user obtains support from us, we may use your Internet Protocol (IP) address in order to determine whether your smart device is functioning properly and to provide user support. Likewise, we use your location information, such as longitude and latitude, time zone settings, region, country, etc., as well as the history of operation of the LuBlueLu smart devices you purchase, including errors, history of logging in, your schedule settings, and input records, for purposes of user support. We may also collect technical information to help us identify your device for diagnostic purposes and fraud prevention.

Uses of Information Collected Via Our Social Media Pages

We use the information you post on our social media pages and your profile information to understand the preferences of our customers related to our current and future product lines. We also analyze feedback on the quality of our products and related services to improve our products. We are also interested in requests for future products.

Retention of Personal Information

LuBlueLu and its application partners will maintain your personal information only as long as it is needed for the purposes described above, such as to complete transactions with you, to complete any applicable investigations, for the duration of any dispute resolution process, or to the extent required to meet preservation requirements under applicable law. LuBlueLu and its application partners may continue to maintain your personal information for the reasons described below.

You may delete your online account at any time. After you delete your online account, we will delete the personal information stored in it, including any stored payment information or personal information collected by LuBlueLu.

Right of Deletion

You have the right to request that we delete any of your personal information that we collected from you and retained by us, subject to certain conditions and exceptions under the law. For instance, we have the right to retain personal information needed to:

  1. Complete the transaction for which the personal information was collected, provide a good or service.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
  3. Comply with a legal obligation.
  4. Use the personal information internally, in a lawful manner that is compatible with the context in which the California resident provided it.

The identity of any person making such a request must be verified as a condition of deleting the personal information as requested.

How We Secure Personal Information

LuBlueLu has an information security program to implement reasonable and appropriate industry-standard security controls to protect personal information in its possession. LuBlueLu also requireS their service providers to implement controls that are at least as stringent as the ones LuBlueLu itself uses, consistent with this policy. LuBlueLu’s administrative, physical, and technical safeguards:

  1. Provide assurances of the integrity and confidentiality of personal information covered by this policy;
  2. Protect against reasonably anticipated threats or hazards to the security or integrity of personal information, and unauthorized uses or disclosures of such personal information; and
  3. Facilitate compliance with legal frameworks of requirements under applicable data protection laws.

One example of a security safeguard we use is encryption. Specifically, our electronic commerce website uses encrypted communications when it obtains your personal information and our payment service receives your payment information to complete orders and obtain payment for products you purchase using our website.

Exercising Your Rights

General Policy Regarding Exercising Your Rights

If you would like to access personal information we have collected about you in connection with your purchase of products to correct or update it, and you are an LuBlueLu customer, you have the ability to log into our website and make the corrections to the personal information in your account profile. If you need assistance, please contact us by, and someone on our support team will assist you correct or update your personal information.

Please keep in mind that in unusual circumstances we may have a legal right or obligation to preserve personal information as it currently exists. If we do not amend personal information about you upon your request, we will communicate with you concerning the reason.

If you wish to opt out of or stop receiving any marketing communications from us, please contact us. Any email communications from us contain instructions on opting out of further email communications. Nonetheless, even if you opt out of marketing communications, we will still contact you regarding support, administration, and security of our services and products. You can always choose not to provide information, though not providing such information may mean that you may be unable to make a purchase or to take advantage of certain features of our products.

Links to Other Parties’ Websites

LuBlueLu’s website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Contacting Us with Questions, Concerns, or Privacy Complaints

Please direct all requests for assistance, questions, or complaints about our privacy practices to our privacy team by email at the following contact information:

Attention: Privacy Team


If you have a concern or complaint about LuBlueLu’s privacy policies or practices, please provide information relevant to your complaint. Our privacy team will evaluate your complaint based on the information you provide and send you a response. We may need to ask you for additional information to evaluate your concern or complaint. We will promptly investigate and respond to your communications about a concern or complaint. You may have other rights under law and the right to contact the privacy regulator in your local jurisdiction about your concern or complaint.

Amendments to This Policy


We may amend this policy from time to time. We will make amendments to the policy by displaying an amended copy on our website and social media sites or, if LuBlueLu determines that it is necessary, by sending a notice to you by email. Your continued use of our website or an LuBlueLu social media account after a revised version of this policy appears on the website or social media account will constitute your approval of the amended version.